Villa dos Pescadores
Brand Identity
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[EN]
This is a Rebrand project developed for an inn in the city of Peixe, in the state of Tocantins, Brazil.
Peixe is located near the heart of Brazil in the middle of the cerrado, in the south of the state of Tocantins.
Peixe carries in itself curiosities to be unveiled by tourists. The influence of the settlers looking for gold left remarkable customs, legends and tradition in the city. Legend has it that a flood caused by the waters of the Tocantins River reached a large lagoon 2 miles from the town. With the low waters, a fish of a size never seen in the region was trapped in the lagoon, hence the name. But what attracts tourists to Peixe are its beautiful beaches, on the banks of the Tocantins River, in the summer the beach receives thousands of tourists due to shows and events.
The inn was designed to be a welcoming, elegant and relaxed place, the architecture combines rustic with modern elements, as if bringing sophistication to a beach house.
Peixe carries in itself curiosities to be unveiled by tourists. The influence of the settlers looking for gold left remarkable customs, legends and tradition in the city. Legend has it that a flood caused by the waters of the Tocantins River reached a large lagoon 2 miles from the town. With the low waters, a fish of a size never seen in the region was trapped in the lagoon, hence the name. But what attracts tourists to Peixe are its beautiful beaches, on the banks of the Tocantins River, in the summer the beach receives thousands of tourists due to shows and events.
The inn was designed to be a welcoming, elegant and relaxed place, the architecture combines rustic with modern elements, as if bringing sophistication to a beach house.
The main brand attributes are happy, cheerful, young, fun, contemplative, free.
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[PT]
Este é um projeto de Rebrand desenvolvido para uma pousada na cidade de Peixe, no estado do Tocantins, Brasil.
A cidade de peixe fica localizada próximo ao coração do Brasil em meio ao cerrado, no sul do estado do Tocantins.
Peixe carrega em si curiosidades a serem desvendadas pelos turistas. A influência dos colonizadores à procura de ouro deixou costumes, lendas e tradição marcantes na cidade. Reza a lenda que uma cheia provocada pelas águas do Rio Tocantins Atingiu uma grande lagoa a 2 km do povoado. Com a baixa das águas, ficou preso na lagoa um peixe de tamanho nunca visto na região, dai o nome. Mas o que atrai o turista para Peixe são suas belas praias, as margens do Rio Tocantins, no verão a praia recebe milhares de turistas devido a show e eventos.
A pousada foi projetada para ser um local acolhedor, descontraído, elegante e relaxado, a arquitetura combina elementos rústicos com moderno, como se trouxesse sofisticação a uma casinha de praia.
Os principais atributos de marca são feliz, alegre, jovem, divertida, contemplativa, livre.
